Markup Calculator
Enter your cost and markup to see your selling price instantly.
- Profit —
- Equivalent Margin —
Markup Formula
Markup adds a percentage on top of your cost to set your selling price:
Selling Price = Cost × (1 + Markup % ÷ 100)
This is different from margin, which is profit as a percentage of the selling price rather than cost. See our Margin vs. Markup calculator for a full side-by-side comparison.
What Each Input Means
Cost is what it costs you to produce or acquire the item.
Markup is how much profit you want to add on top of cost, as a percentage.
Worked Example
Say your cost is $100 and you want a 50% markup. Selling Price = $100 × 1.50 = $150. Profit = $150 − $100 = $50. As a margin, that same $50 of profit is $50 ÷ $150 = 33.3% — noticeably lower than the 50% markup, which is a common source of pricing confusion.
Frequently Asked Questions
How is markup different from margin?
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50% markup on a $100 cost gives a $150 price, but that's only a 33.3% margin, not 50%.
What markup should I use?
It depends on your industry and overhead. Retail commonly uses 50-100% markup (keystone pricing and beyond), while wholesale and service businesses vary widely. Check what's typical for your specific market.
Results are estimates for informational purposes only and are not financial, tax, or legal advice.